Second Story invited me to Art Direct the visual components associated with the interactive structures located in which
user’s genetic traits are used to generate beautiful art forms which play visually on a responsive overhead Light Installation.

Client: Sanford Imagenetics
Design Agency: Second Story
Creative Directors:
Art Director: James Zanoni

User generated genetic Outputs:

User generated genetic final Outputs:

Interactive Styleframes:

Case Study:

James Zanoni, Inc.