Via Hush “"A unique retail experience that combines a 270-degree panoramic film, architectural and lighting design, projection mapped surfaces, various AV technologies, and booming surround sound into an explosive, all-encompassing experience. From first look at the store’s closed facade, brimming with potential energy, to each visitor’s final arrival at the gallery-like, minimalist shrine to a few core Under Armour products, the store is a brand journey like no other."“
HUSH STUDIOS
2013
2013
Client: UNDER ARMOUR
Press — PSFK, Contagious, Most Contagious 2014, Retail Design Blog, Cool Hunting, Global Design Resource
Press — PSFK, Contagious, Most Contagious 2014, Retail Design Blog, Cool Hunting, Global Design Resource
