Description Via HUSH:

"Buyers are enveloped within customizable digital content, including an original animated film produced about Hadid’s process, the building’s site, and the core gestures of the design – all narrated by Hadid herself. With choreographed sound and lighting transitions, buyers move into a lounge space featuring an interactive table to explore a mass of content through an unconventional, extra-large interface. From start to finish, the architect’s distinctive artistic vision for luxury living guides guests through an unforgettable journey."


Client: Related Companies
Design Agency: HUSH
Creative Director: Jodi Terwilliger
Art Director: Andrei Juradowitch
Design: Christian Haberkern, James Zanoni
Animation: Christian Haberkern, James Zanoni, Gap Youssan

Press — Fast Company, Designboom

Style Frames:

Sales Film:

Case Study:

James Zanoni, Inc.