Description Via HUSH:
"Buyers are enveloped within customizable digital content, including an original animated film produced about Hadid’s process, the building’s site, and the core gestures of the design – all narrated by Hadid herself. With choreographed sound and lighting transitions, buyers move into a lounge space featuring an interactive table to explore a mass of content through an unconventional, extra-large interface. From start to finish, the architect’s distinctive artistic vision for luxury living guides guests through an unforgettable journey."
"Buyers are enveloped within customizable digital content, including an original animated film produced about Hadid’s process, the building’s site, and the core gestures of the design – all narrated by Hadid herself. With choreographed sound and lighting transitions, buyers move into a lounge space featuring an interactive table to explore a mass of content through an unconventional, extra-large interface. From start to finish, the architect’s distinctive artistic vision for luxury living guides guests through an unforgettable journey."
Client: Related Companies
Design Agency: HUSH
Creative Director: Jodi Terwilliger
Art Director: Andrei Juradowitch
Design: Christian Haberkern, James Zanoni
Animation: Christian Haberkern, James Zanoni, Gap Youssan
Press — Fast Company, Designboom
Design Agency: HUSH
Creative Director: Jodi Terwilliger
Art Director: Andrei Juradowitch
Design: Christian Haberkern, James Zanoni
Animation: Christian Haberkern, James Zanoni, Gap Youssan
Press — Fast Company, Designboom
Case Study: